
But, new solutions would almost always be optimized to the objective. New solutions will have, by definition, less traction, they would typically be too new to be open standard. What you want to keep in mind as you make this decision, is that in every emerging ecosystem, there would be two types of solutions: The first would be the existing solutions that were "loaned" from other industries, those would typically have significant traction by that time (otherwise nobody would "reuse" them) and in some cases they might be open standard.

Both are old timers: QR has been largely successful in Japan and DM has had its own successes.
MOTOROLA FLASHCODE ENCODER CODE
Today there are two leading open-standard code formats: QR and DM. Proprietary: That's probably the key decision to be made. The following are the key factors when looking at code formats: The code format has implications on the user experience, the value driven through simple or complex use cases, through to the control an operator has on their ecosystem and the ways in which revenue can be generated.
MOTOROLA FLASHCODE ENCODER PLUS
Many vendors support standard code formats (QR+DM) while others have their own proprietary code format, plus optional support for the standard codes.

To accompany the technology+vendor selection process, a good thing to do is to have the vendor list handy, and fortunately Scoot Shaffer in his Blog had composed a long list of code scanning vendors. There are key factors in making that decision, and those, to mention two, are the code format and the features that the complete solution can offer. Selecting the code scanning technology for your campaigns is a critical step.
